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Web Survey Bibliography

Title A Comparison and Evaluation of Two Survey Data Collection Methodologies: CATI vs. Mail
Author Weir, P., Beri, S., O'Colmain, B.
Year 1999
Access date 24.03.2004
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Abstract In order to assess and evaluate the relative effectiveness of administering a traditionally mail based attribute frame survey using computer assisted telephone interview (CATI) as the primary data collection mode, EIA conducted a pilot study. The pilot study used a matched pair stratified random sample. Each sampling unit was matched on characteristics thought to be related to the ease of responding by mail versus telephone. Two separate surveys were then conducted and tracked by the primary collection mode, mail or CATI. The results of the pilot are presented and compared for two sets of measures, cost and data quality, where data quality is measured through response rates, response time, and response edit failures. The implications and recommendations for applying the lessons learned to a full survey data collection effort are also described.
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Year of publication1999
Bibliographic typeConference proceedings
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Web survey bibliography - 1999 (45)